Skip to main content
Pre-permit leads · Residential GCs

New homes are won before permits. Get there first.

Browse live pre-permit projects across the Bay Area free — every one a new home still in design. Reveal a lead for $499 and get the exact address plus the architect's direct contact, shared with 3 GCs max. Want the whole market, not just the next job? The $499 SJ report and $1,999 custom research map the structure underneath.

Free to browse — pay only to revealMax 3 GCs per lead, or $999 exclusive
Every SJ project, 12 months backStructured for GCsIndependently verified

We watch the Bay Area before ground breaks.

Below: four recently verified projects — every one is a new home still in design, months before permits are pulled. Reveal a lead for the architect relationship, or buy the report for the market structure underneath.

36 pre-permit projects live across the Bay Area right now.

The process · 3 steps

How it works

Leads are the product. The SJ report and custom research map the market structure underneath.

Watch

Step 01: We watch every Bay Area city.

New single-family projects surface here while they are still in design — months before a permit exists. Each one is verified and published as a masked listing.

OutputVerified listings, updated weekly
Browse

Step 02: You browse free, masked.

Every listing shows the city, street type, scope, and timing — enough to judge the job. The exact address and the designer’s contact stay locked until you reveal.

OutputCity, scope, timing — free
Reveal

Step 03: Reveal what’s worth chasing.

$499 unlocks the address plus the architect’s direct contact — never shared with more than 3 GCs, or take it exclusive for $999. Want the whole market instead? The $499 SJ report maps it in one PDF.

OutputAddress + architect contact, direct

$499 per reveal (max 3 GCs) · $999 exclusive · $499 SJ report · $1,999 custom city research

Versus the alternatives

Post-permit lists show who won.
We get you in before it's decided.

UpdateWave
Post-permit lead subscriptions
Doing it yourself
What you get
Pre-permit leads + structural analysis
Post-permit lead list
Spreadsheet of permits
Timing
Months before ground breaks
After the GC is chosen
Weeks of lag, 40+ hours
Tells you who actually decides
Yes — by tier and LLC
No
You have to figure it out
Cost
From $499, one-time
$99–$300 / month
"Free" + 40 hours of your time
Coverage

Tracking new builds across 14 of the Bay Area's priciest towns.

The $499 SJ report ships instantly. For any other Bay Area city, the $1,999 custom research delivers the same analysis in 5–10 days, plus 90 days of weekly permit monitoring on top.

CityLive nowOn request
  • San Jose, CA$499instant
  • Oakland, CA$1,999on request
  • San Francisco, CA$1,999on request
  • Mountain View, CA$1,999on request
  • Palo Alto, CA$1,999on request
  • Berkeley, CA$1,999on request

If we have data access for the city, we'll quote you.

Shaded-relief Bay Area coverage map: San Jose pinned as analyzed, other covered cities marked on request
SF Bay Area — coverage · 37°20′N · 121°53′W
Pricing

Three ways in. Pick your entry point.

Reveal individual pre-permit leads for $499 each. Get the San Jose market structure report for $499 (instant). Or commission the same analysis for any Bay Area city, plus 90 days of weekly permit monitoring, for $1,999.

Start here
Per-lead reveal
$499 each

Pay only for the architect contacts you actually want. Each lead sells to 3 GCs max.

  • Browse pre-permit projects free
  • Unlock architect name + contact for $499 — never shared with more than 3 GCs
  • Or take a lead exclusive for $999: you are the only buyer, ever
Browse leads
City market structure report
$499

One PDF that shows you which 6 owners control 75% of San Jose SFR construction.

  • PDF for San Jose 2025 (instant download)
  • A year of permit data, structured by tier
See the SJ report
Custom city research
$1,999

Pick any Bay Area city. Same report format, plus 90 days of weekly permit monitoring.

  • Same structural analysis as the SJ report, for the city you choose
  • 5-10 day delivery for new cities; instant for SJ
  • 90 days of weekly Matthew-curated permit digests by email
Choose a city
How allocation works

Each lead is sold to at most 3 builders, first come. $999 takes it exclusive while it's unsold. Once the first shared seat is claimed, the exclusive option closes. Commitments unpaid after 7 days expire and the seat reopens. Sold leads stay listed — marked sold out.

FAQ

Questions GCs ask before buying.

01What does the report actually show me?

A 3-tier structural analysis (ADU, SFR, multifamily). For each tier: total permit count, owner concentration with named LLCs, top zip codes, and the GC playbook for that segment. Designed to read on phone in 5 minutes. See /sample for the table of contents and one redacted page.

02Can't I just compile this data myself?

You can try. Compiling a year of records, deduplicating owners, classifying project types, and producing something you can act on takes 30–40 hours — and most of it goes stale while you do. Our $499 buys back those hours and the analysis layer on top — owner concentration, tier playbooks, named LLCs.

03How is this different from BuildZoom or Dodge?

They sell post-permit lead lists on a $99–$300/mo subscription. We sell pre-permit structural analysis as a $499 one-time PDF. They tell you what just broke ground; we tell you which 6 owners decide what gets built next year.

04What if my city isn't San Jose?

The $1,999 custom research covers any Bay Area city you ask about. Same report format, plus 90 days of weekly permit monitoring with founder commentary. 5–10 day delivery for new cities; instant for SJ.

05Who actually writes the analysis?

Matthew (founder) reviews every report. AI handles bulk extraction (parsing permit text, normalizing owner names) but the structural insight, naming, and per-tier playbooks are written by hand. Not LLM-summarized.

06How current is the data?

For the SJ historical report: 12 months ending in the most recent complete quarter. For the $1,999 custom research: same historical window plus 90 days of forward-looking weekly digests on new projects as they surface.

07Is this legal? Is this public information?

Yes. Everything we publish is lawfully sourced from publicly available information, then structured and independently verified by us. Architects can request listing removal at any time.

08Who else is buying?

Buyers aren't disclosed — the same cover applies to you.

Stop guessing your market. Get the structural analysis.

$499 for San Jose. Instant download.